Editorial Wedding Photographer
Portraits by Jayasri
Linda Flores is a female-founded interior design studio that was born out of a love for intentional and purposeful homes. The studio’s approach is guided by an understanding of the client’s everyday life and Linda’s mission is to transform homes into spaces that feel personal, warm and inviting. For the homes she designs, aren’t just beautiful, but meant to be lived in. Ones that can grow old with you.
That is why, throughout the project, it was really important that the branding felt true to her and reflected her personality. So, my goal was to create an immersive brand experience that mirrored her interior design philosophy.
( Location )
( Scope of Work )
Brand Identity Design
Showit Website Design
Digital Collateral Materials
Amsterdam, Netherlands
( The Brief )
To craft a modern and artistic brand identity that holds space for her approach toward interior design and seamlessly blends it with her personality.
( the process )
I began the project with a deeper, clearer understanding of the founder’s values and beliefs to ensure the branding resonated with her ideal clients. Since each home Linda designs is warm with undertones of luxury, my idea was to pair beautiful earthy tones with calming blues and an elegant, luxury typography logo.
Furthermore, to capture her personality, I hand drew a brand pattern that was symbolic of her name and heritage. The hand-drawn pattern design also added an organic touch to the full branding and paid an ode to all the natural materials she uses across her projects.
( to conclude )
Together, we designed a brand identity that feels calm, inviting, contains a dash of luxury and is much more than just a visual transformation. The rebrand honors the founder’s unique approach, heritage and aptly positions Linda Flores as a high-end interior design studio that leads with art and creativity.