LOS ANGELES, CALIFORNIA / 2025
Brand Identity Design and Collateral Design for
Linda Flores
Linda Flores, a one-woman-led interior design studio, was born out of a love for spaces that feel intentional, useful and personal. With a deep-seated admiration for the everyday nuances of life, her approach to design is guided by a thorough understanding of your life and culture to embrace the tiny details that truly matter. Every house she designs, her mission is to transform them into homes that feel like a warm invitation into your world—ones that are a true reflection of you, your thoughts and beliefs.
THE INTENTION
A modern, artistic brand identity that carries parts of her personality and working style to reflect her passion of interweaving stories and meaningfulness into the spaces she designs.
For infusing Linda’s personality and design perspective in the brand identity, we started with understanding her values and beliefs, and the way she viewed the process of designing homes. With a hand-drawn brand pattern and a bespoke typography system, we honored her custom, hands-on approach that’s at the center of every home she designs. The color palette, a beautiful mix of earthy tones, blues and a deep red, is inspired by some of her most recognized works to ensure her brand is easily recognizable.
Together, we designed high-end yet grounded brand visuals that feel warm and celebrate the emotions instilled into the spaces Linda designs. The soothing color palette paired with handcrafted, artistic details embraces her personality and perspective of design to create a brand identity that is symbolic of her, her values, and her work.