BENGALURU, INDIA / 2025
Brand Identity Design, Collateral Design and Squarespace Design for
Pink Ivory Design Studios
Pink Ivory Design Studios, founded by Suhasini Maheshwari, is an interior design studio that combines creativity with quality workmanship to offer unique, tailored home solutions. As a studio, their focus is to consider your lifestyle and personal choices to build homes that connect with your inner self. Through an approach that’s shaped by the experience of building her own home, Suhasini aspires to design spaces that feel breathable and are woven with stories and emotions.
THE INTENTION
An approachable, refined brand experience that elevates Pink Ivory’s positioning in the industry as well as encompasses their approach to designing personal, bespoke homes.
After a careful understanding of their brand, process and vision, we sought to design a brand narrative that was simple, minimal and reflected their mission of creating spaces that hold energy and personality. The custom typography design paired with a hand-drawn brandmark is a visual representation of their tagline “Where Energy Flows” along with the idea of creating breathable spaces. To further tie the visual identity together, we curated a color palette that is both amicable and holds an air of mystery to easily draw in potential clients.
We crafted a clean, modern brand identity for Pink Ivory Design Studios that seamlessly encompassed their design approach and elevated their positioning in the industry. Through custom, hand-drawn elements, we ensured that the brand remained grounded to their mission and easily reflected the intentionality Suhasini weaves into each space she designs.